Tax Avoidance

Thursday, September 5, 2019

Advertiser Responses

Thanks for getting in touch.

We understand that there are strongly held views on both sides when it comes to this topic.

Because GB News is such a new channel, we need time to fully understand it.

With that in mind, we’ve decided to pause our ad slots pending a review.

— MoneySuperMarket (@MoneySupermkt) June 16, 2021

Bosch works with its selected media agencies on a global scale to ensure advertising isn't shown on political channels. We have recently been made aware of an isolated example where our adverts appeared on such channels and we are dealing with this accordingly. Thank you.

— Bosch UK (@BoschUK) June 16, 2021

Many of you have reached out about our ads showing up on GB News. We had no knowledge and would never have approved it. We work hard to create a positive & safe environment for our advertisers and want the same for our own ads. Without question we’ve suspended our ads from there.

— Pinterest UK (@pinterestUK) June 16, 2021

Hi Steve, We proactively manage the placement of our advertising in appropriate & safe environments. For new publications, we wait a few months before deciding to advertise with them. In this instance our advertising has been placed without our permission. We’re addressing this.

— Vodafone UK (@VodafoneUK) June 16, 2021

1/2 Hi Paul, we have developed a detailed and thoughtful advertising approach, which is driven by 3 principles:
1- We will not seek to affect the editorial independence of publications or channels.

— Co-op (@coopuk) June 16, 2021

Thanks for taking the time to share your thoughts. We appreciate there are strong views on this topic. With GB News being new, we feel it’s important to take the time to fully understand the channel, so for now we’re pausing the placement of our car and home insurance adverts.

— LV= (@lv) June 16, 2021

Hi Lloyd, we can confirm that no Boots adverts have run on the GB News channel since its launch. Some suppliers may choose to advertise on this channel, highlighting that their products are sold at Boots. 1/2

— Boots Help (@BootsHelp) June 16, 2021

As promised…
This is the letter I’ve sent to customers who emailed.
Summary: Ad slots were not planned by us. We’ll monitor any new channels (including this) before running ads and will only advertise if balanced and meets our policies. pic.twitter.com/YInlVubN52

— Greg Jackson (@g__j) June 15, 2021

NEW: Ikea says it will not be advertising on GB News again.
That makes it the fifth company to pull out.
See https://t.co/LnUxVMrhEe for more!
cc @StopFundingHate pic.twitter.com/8esBXTWQdc

— Ripples (@we_make_ripples) June 15, 2021

UPDATE: Grolsch have now joined Kopparberg in pulling their ads from GB News. See their statement sent to us below. Thank you Grolsch! pic.twitter.com/4wMH1byEHy

— Ripples (@we_make_ripples) June 15, 2021

Thanks for bringing this to our attention. We’ve not planned or purchased advertising with GB News and are investigating why this has happened. This advertising has been paused with immediate effect.

— The Open University (@OpenUniversity) June 15, 2021

We have just been sent this statement from NIVEA who have pulled their ads too.

Let’s keep this going! pic.twitter.com/E6Zrs9EYyE

— Ripples (@we_make_ripples) June 15, 2021

Thanks for getting in touch with us, Kate. We have a media partnership which places our adverts across a number of channels and programmes on the network. We hadn’t specifically targeted this channel, but our teams are looking into this today. ^Dave

— OVO Energy (@OVOEnergy) June 14, 2021

Thanks for bringing this to our attention. We want to make it clear to everyone that our ad ran on this channel without our knowledge or consent. Kopparberg is a drink for everyone and we have immediately suspended our ads from this channel pending further review of its content

— kopparberguk (@KopparbergUK) June 14, 2021

Hi John, thanks for letting us know. Our car and home adverts appear across the TV networks we buy so we haven’t specifically targeted this channel, but we’ve been looking into this with our media agency today. ^Rei

— LV= (@lv) June 14, 2021